trade show services
Developing A Winning Trade Show Strategy
- Trade shows can be a waste of money.
- “87% of the leads captured at tradeshows are never effectively followed up on.“
Activity at event
o Press Releases
o Generate leads
App
Article Writing
Booth Design
Business Development
Call Center Follow up
Channel Marketing
Client Activity Reports
Database Management
Emailing
Event Strategy
Lead Generation
Marketing - Pre Event
Media Research
New Customer Acquisition
Post Event Marketing
o CRM
o Staffing
o When
Press
Promotions
Public Relations
Sales Representative Management
Samples
Shipping
Speaker Opportunities
Social Media
Sponsorship
o Lead Generation
o Sales
Strategic Partnership Development
Technology Equipment
Transportation
Travel
Theme
Video
- Business Development
- Channel Partners
- Generate leads in booth
- Media Opportunities
- Meet with Clients
- Press
o Press Releases
- Walk show
o Generate leads
App
Article Writing
Booth Design
Business Development
Call Center Follow up
Channel Marketing
Client Activity Reports
Database Management
- CRM
- Existing relationships and contacts
- Lead Generation at event
Emailing
- Prior to event
- During event
- After the event
Event Strategy
Lead Generation
- Categories
- Managing Leads
- Technology
Marketing - Pre Event
- Calls
- Direct Mail
- Newsletter
- Calls
- Direct Mail
- Newsletter
- Brochures
- Business Cards
- Handouts
- Samples
- Swag
Media Research
New Customer Acquisition
Post Event Marketing
- Managing Business Cards
o CRM
o Staffing
- Email after event
o When
- Calls after event
Press
- Articles
- Before Event
- During Event
- After Event
- Bring to booth
- Research
- Show Press
- Staffing
Promotions
Public Relations
Sales Representative Management
Samples
Shipping
Speaker Opportunities
Social Media
- Who
- Plan
- Pre-Event
- During Event
- Post Event
- Research
- Staffing
- Technology
Sponsorship
- Activation
- Negotiations
- Opportunities
- Goals and Objectives
o Lead Generation
o Sales
Strategic Partnership Development
Technology Equipment
Transportation
Travel
Theme
Video