trade show services

Developing A Winning Trade Show Strategy
  • Trade shows can be a waste of money.  
  • “87% of the leads captured at tradeshows are never effectively followed up on.“
Here are are many but not all of the items to think about.
Activity at event
  • Business Development
  • Channel Partners
  • Generate leads in booth
  • Media Opportunities 
  • Meet with Clients
  • Press
         o   Articles from media partners
         o   Press Releases
  • Walk show 
         o   Bring to booth
         o   Generate leads
App
Article Writing
Booth Design
Business Development
Call Center Follow up
Channel Marketing
Client Activity Reports
Database Management
  • CRM
  • Existing relationships and contacts
  • Lead Generation at event
Editorial Content for websites
Emailing 
  • Prior to event
  • During event
  • After the event
Event Staffing
Event Strategy
Lead Generation
  • Categories
  • Managing Leads
  • Technology
Live Broadcasting
Marketing - Pre Event
  • Calls
  • Direct Mail
  • Email
  • Newsletter
Marketing - Post Event
  • Calls
  • Direct Mail
  • Email
  • Newsletter
Marketing Materials
  • Brochures
  • Business Cards
  • Handouts
  • Samples
  • Swag
Market Research
Media Research
New Customer Acquisition
Post Event Marketing
  • Managing Business Cards
         o   Inputting
         o   CRM
         o   Staffing
  • Email after event
         o   Content
         o   When
  • Calls after event 
         o   Script
Press
  • Articles
  • Before Event
  • During Event
  • After Event
  • Bring to booth
  • Research
         o   Event Media Partners
  • Show Press
  • Staffing
Product Sales
Promotions
Public Relations
Sales Representative Management
Samples
Shipping
Speaker Opportunities
Social Media
  • Who
  • Plan
  • Pre-Event
  • During Event 
  • Post Event
  • Research
  • Staffing
  • Technology
          o   Dashboard
Sponsorship
  • Activation
  • Negotiations
  • Opportunities
Strategy
  • Goals and Objectives
          o   Build goodwill with current clients and partners
          o   Lead Generation
          o    Sales
Strategic Partnership Development
Technology Equipment
Transportation
Travel
Theme
Video