Ten years ago a couple of really smart entrepreneurs with experience from very large financial corporations had a big vision on how to build an innovative company that solve a very important global problem. They identified the growing energy problem and the huge opportunity to improve on how to manufacture next generation digital lighting to save energy and the costs associated. They went about building from the ground up both the advanced designed technology state-of-the art digital lighting products and would include and integrate a unique philosophy, culture and design in the manufacturing of the product. They also decided to focus on creating jobs and economic development for the community and committed to staying loyal to their roots based in Los Angeles.
Ten years ago a couple of really smart entrepreneurs with experience from very large financial corporations had a big vision on how to build an innovative company that solve a very important global problem. They identified the growing energy problem and the huge opportunity to improve on how to manufacture next generation digital lighting to save energy and the costs associated. They went about building from the ground up both the advanced designed technology state-of-the art digital lighting products and would include and integrate a unique philosophy, culture and design in the manufacturing of the product. They also decided to focus on creating jobs and economic development for the community and committed to staying loyal to their roots based in Los Angeles.
The company is DECO Lighting www.getdeco.com and the two Co-founders are Sam Sinai, CEO and Ben Pouladian, President. They are cousins and 10 years ago they both made decision to leave their plush investment banking positions and transitioned to unloading trucks, packing products for shipment and driving a forklift. from being Investment bankers, Ben worked at Jefferies, a global investment bank and Sam worked at Morgan Stanley, another global investment bank and decided to leave their plush offices and in essence start doing manual labor. They each shared about unloading the first shipment of products and learning how to drive a forklift.
Located in the City of Commerce just a few miles south of Los Angeles City Hall the Co-founders of DECO Lighting Sam 'JR' Sinai who is the CEO and Ben Poulandian the President are leading a team of lighting engineers and technology innovators that are revolutionizing the century and half old light bulb industry.
Economic Development
They are also accomplishing and solving a even larger problem by being loyal to the community by locating their business just 10 miles south from City Hall and creating jobs. They are doing their part in the community by generating opportunities for economic development and jobs in the County of Los Angeles. The employment opportunities cover a wide array of skills that include customer service, design, digital marketing, engineering, manufacturing, marketing, production, research, sales, shipping, social media, software, technology innovation, website design and warehousing